Monroe Estate Agents has award wins, Propertymark credentials, five branches and 68 local guides. But the site has no sitemap, no structured data on any of its 159 live pages, and a 22 MB mobile homepage, so Google and AI assistants struggle to read what makes Monroe the obvious choice for North Leeds and Yorkshire sellers.
We compared Monroe with the three agents that came up most often when we searched for estate agents in Monroe’s branch towns and in prestige North Leeds. Each bar counts the dedicated location pages each agent publishes (branch or town pages plus area guides), taken from their live sitemaps and pages on 16 October 2026. Verified
| What the seller wants | Typical search | Monroe page today | What we found Verified | Coverage |
|---|---|---|---|---|
| Find an agent in Alwoodley | estate agents Alwoodley | /branches/leeds/ | Slug says “leeds”, H1 says “Alwoodley, Leeds”; ~180 words of own copy; postcode differs from /contact/ | Thin |
| Find an agent in Boston Spa / Wetherby | estate agents Wetherby | /branches/boston-spa/ | Title “Boston Spa, Wetherby | Monroe Estate Agents” never says estate agents; no area-guide links | Thin |
| Find an agent in Guiseley | estate agents Guiseley | /branches/guiseley/ | ~170 words of own copy; no local schema; not in main navigation | Thin |
| Find an agent in the city centre | estate agents Leeds city centre | /branches/leeds-city-centre/ | 2 internal links point here across 134 pages | Thin |
| Value my home | house valuation Leeds | /request-valuation/ | No meta description; 10-field form; email link returns 404 | Thin |
| Sell a prestige home | selling a luxury home North Leeds | /guides-and-insights/selling-luxury-homes-in-north-leeds/ | 1,433 words with meta description | Covered |
| Developer instructing a new-homes agent | new homes agent Leeds | /guides-and-insights/why-developers-choose-specialist-new-homes-agents/ | Dedicated article plus Land & New Homes section | Covered |
| Research a neighbourhood | living in Roundhay | /guides-and-insights/roundhay/ | 17 area guides (Adel to Tadcaster) | Covered |
| Research the Wetherby branch area | Wetherby area guide | — | No page in crawl; Manning Stainton has /area-guides/wetherby-area-guide | Missing |
| Compare agent costs | estate agent fees Leeds | — | No fees or commission page in the 134-page crawl | Missing |
| Check local prices | house prices Alwoodley LS17 | — | No sold-price or area-price page in crawl | Missing |
Sellers increasingly ask ChatGPT, Perplexity, Claude and Google’s AI answers who to instruct. Those systems favour sites that state plainly who the business is, where it trades and why it can be trusted. We scored six on-site signals that decide that, each checked directly on the live site on 16 October 2026.
Four of five major AI crawlers get through. GPTBot, OpenAI’s training crawler, is refused with HTTP 403. The bigger gap is that once inside, crawlers find no machine-readable description of Monroe: no RealEstateAgent or Organization markup, no branch addresses in structured form, no sitemap and no llms.txt. They also meet two different postcodes for the Alwoodley office. Every point lost here can be fixed on Monroe’s own site.
| Component | Weight | Raw Evidence | Score | Confidence |
|---|---|---|---|---|
| AI crawler access | 20 | 4 of 5 AI user-agents reach the site (OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended); GPTBot gets HTTP 403 | 16 | Verified · high |
| Structured data & entity markup | 25 | 0 JSON-LD @types on 159 crawled pages: no RealEstateAgent, Organization, BreadcrumbList or sameAs | 0 | Verified · high |
| Crawl guidance files | 10 | sitemap.xml 404, robots.txt 404, llms.txt 404 | 0 | Verified · high |
| Answer-ready content | 15 | Question-led guides exist (5) and the homepage has a single H1 with H2 sections (3); no FAQPage/Article markup (0); 0 <time> dates on 68 articles (0) | 8 | Verified · high |
| Entity consistency | 15 | Company numbers shown (3) and homepage description states what/where (3); LinkedIn link is an /admin/ URL (2 of 3); Alwoodley postcode differs between pages (0 of 6) | 8 | Verified · high |
| Trust proof AI can quote | 15 | Propertymark/PRS/TDS/CMP shown (4), dated awards (3), text testimonials (4); no link to Google reviews or any review platform (0 of 4) | 11 | Verified · high |
| Composite | 100 | 16 + 0 + 0 + 8 + 8 + 11 | 43 |
Scored across 12 weighted dimensions from a 161-URL crawl, 10 Lighthouse runs (6 mobile, 4 desktop), rendered checks at desktop and 390px mobile width, and crawls of three competitor sites. Hard caps applied before the total: no sitemap (Indexation 40 max), poor mobile LCP (Performance 50 max), layout shift over 0.25 (Mobile UX 55 max).
The parts that depend on Monroe as a business score well: trust, credentials, local knowledge and a clear valuation offer. The parts that depend on the site’s plumbing hold the score down: crawl files, structured data, metadata, page weight and tracking. Those are one-time fixes, not a rebuild.
These are real advantages, and most competitors can’t copy them. The job is to make them visible to search engines and AI assistants, not to replace them.
The footer carries Propertymark (NAEA), The Property Redress Scheme and TDS, with downloadable Propertymark conduct rules, a Client Money Protection certificate and a complaints procedure, plus registered company and VAT numbers. The homepage leads with the 2025 Negotiator Awards land and new homes win and the 2023 Yorkshire Residential Property Awards best small agent title. The team’s FNAEA and MNAEA qualifications have their own article. Verified
68 guides and insights, including 17 area guides from Adel and Alwoodley to Rothwell, Shadwell and Tadcaster, plus a North Leeds school guide and a 2025 market review. That is more area guides than Fine & Country Leeds publishes (9). This content already exists; it only needs connecting. Verified
Sort and filter URLs (for example ?order=highest) canonicalise back to /homes/our-listings/, unknown URLs return a real HTTP 404 rather than a soft 404, and 127 of 134 pages have exactly one H1. Desktop Lighthouse performance runs 72-81, and no page overflows horizontally at 390px. Verified
A public directory listing of the Alwoodley Google profile shows a 5.0 rating from 186 reviews (updated 7 February 2026). The homepage also carries named, detailed testimonials such as “Ben Jackson was exceptionally friendly, supportive, and genuinely professional”. Third-party
Ordered by page impact: the valuation page and branch pages first, because every seller journey ends there.
robots.txt and sitemap.xml both return 404, so Google finds Monroe’s 134 indexable pages only by following links, and branch pages get as few as 2 internal links. Publish both files, declare the sitemap, and retire the live /land-and-new-homes/new-homes/test/ URL.
0 structured-data types across 159 pages. Fine & Country’s Leeds page ships RealEstateAgent, Organization, PostalAddress and GeoCoordinates; Manning Stainton marks every branch as LocalBusiness. Add RealEstateAgent per branch, Organization with sameAs, BreadcrumbList, and Article on the 68 guides.
Branch titles read “Boston Spa, Wetherby | Monroe Estate Agents”; competitors use “Estate Agents in Wetherby”. Expand each from ~170-200 words with the team, recent sales, fees approach and links to the matching area guides, and make one postcode for Alwoodley the only postcode.
Mobile Lighthouse scores the homepage 38 with a lab LCP of 28.6s. Images account for about 21 MB across 126 requests, and 36 files are over 200 KB. Responsive, compressed listing images and lazy-loading below the fold fix most of it. The valuation (CLS 0.461) and contact (CLS 0.403) pages also need their layout shift fixed.
Every CTA leads to /request-valuation/ (482 internal links), which asks for 10 fields under a promise of an “instant valuation”. Its email link returns a 404, and there is no proof near the form. Cut the fields, fix the link, place the review rating and award beside the button, and track submissions as a GA4 lead event.
No page covers estate agent fees, sold or average prices by area, or Wetherby, even though it is in a branch name. Add a Wetherby guide, area price pages for LS17 and LS22, and a fees explainer. Then give all 68 guides dates and author bylines (0 <time> elements today).
Each item was observed on the live site on 16 October 2026 and is a contained change to the existing site. Code-level items are covered in Growth Complete and delivered through access to the site’s CMS.
Competitors were chosen by how often they appeared across six local searches (Alwoodley, Boston Spa and Wetherby, Guiseley, Roundhay and Moortown, Leeds city centre, luxury North Leeds): Manning Stainton 4, Dacre, Son & Hartley 3, Fine & Country 2. Every cell below was read from their live sites and sitemaps on 16 October 2026. Third-party
| Dimension | Monroe | Manning Stainton | Dacre, Son & Hartley | Fine & Country Leeds |
|---|---|---|---|---|
| Structured data on office page | 0 types | 2 (LocalBusiness, GeoCoordinates) | 7 incl. WebSite, SearchAction | 7 incl. RealEstateAgent, PostalAddress |
| XML sitemap | 404 | Index, 8 child sitemaps | Index, declared in robots.txt | Index |
| Branch / town pages | 5 | 16 | 17 | 1 (Leeds office) |
| Area guides | 17 | 42 | None in page sitemap | 9 |
| Town named in branch title | “Boston Spa, Wetherby | Monroe” | “Estate Agents in Wetherby” | “Wetherby Estate & Letting Agents” | “Estate Agents in Leeds” |
| Review proof on site | Text testimonials, no rating | Trustpilot widgets on branches | None found on home or branch page | None found on office page |
| Valuation path | 10-field form, broken email link | Dedicated booking page | Dedicated booking page | Instant online + home-visit pages |
| llms.txt | 404 | 404 | 404 | Published |
| Homepage H1 | 1 | None in rendered page | 1 | 1 (office page) |
Recommended: Growth Complete — $1,299/mo ($12,990/yr billed annually). The missing sitemap and robots.txt, zero schema, mobile page weight and missing lead tracking are code-level work, and Growth Complete is the tier that covers it. Alternative: Growth Pro at $999/mo if Monroe’s web developer takes on Track B in-house.
Current values come from this audit. Targets are labelled projections with their assumptions stated. We make no traffic or lead guarantees.
Technical SEO, branch-town pages, area-guide wiring, Google Business Profile posts, review responses and social, managed for Monroe. Billed annually at $12,990/yr. First come the one-time technical fixes that make the site easier to crawl, understand and measure.
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